Marketing Manager

We seek a Marketing Manager who will be responsible for developing, managing, and evolving the company’s marketing strategy to drive brand growth, customer engagement, and business development. This role demands a strategic thinker with strong execution capabilities to lead integrated marketing initiatives across various channels.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies that align with overall business goals and drive brand awareness, customer acquisition, and revenue growth.
• Design and execute scalable marketing programs and campaigns tailored to the needs and interests of clients and prospects.
• Define success metrics, monitor performance, and adjust strategies to optimize campaign effectiveness.
• Act as a brand ambassador, ensuring consistent messaging and compliance with brand guidelines across all internal and external communications.
• Support integrated marketing efforts across digital, social media, PR, internal communications, and web platforms.
• Collaborate with cross-functional teams to create compelling content including thought leadership, market reports, surveys, and case studies.
• Lead and execute channel-specific marketing strategies and campaigns for assigned retailers.
• Improve brand presence in-store through effective planning, execution, and tracking of campaigns aligned with annual marketing priorities.
• Conceptualize and implement trade promotions and high-impact retail activations in collaboration with sales and marketing teams.
• Conduct regular visits to points of sale to ensure brand visibility and adherence to guidelines.
• Work closely with internal stakeholders to ensure the smooth implementation of strategic plans, aligning marketing activities with sales and business development objectives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve key initiatives.
• Set realistic timelines and expectations, ensuring clear communication and alignment across teams.
• Stay informed on industry trends, competitor strategies, and market developments to continually refine marketing approaches and maintain a competitive edge.

Qualifications:

• Degree in Marketing Management, or a related field (preferred).
• Proven experience (5 years) in a marketing management role,
• Strong background in brand strategy, campaign management, and content development.
• Excellent communication and project management skills.
• Experience with both B2B and B2C marketing (if applicable).
• A creative mindset with a data-driven approach to decision-making.
• Ability to manage multiple stakeholders and lead cross-functional initiatives.

How to apply:

Interested candidates are encouraged to send their application letters and detailed CV to applyhumanr@gmail.com. Only short-listed candidates will be contacted.