Sales & Marketing Executive – Printing and Branding Company

Job Summary

The Sales & Marketing Executive is responsible for generating new business opportunities, maintaining client relationships, promoting the company's printing and branding services, and achieving sales targets. The role involves identifying customer needs, preparing quotations, coordinating projects, and developing marketing initiatives to increase brand visibility and revenue.

Key Responsibilities

Sales Responsibilities

• Identify and pursue new business opportunities in corporate, retail, educational, government, and NGO sectors.
• Generate leads through networking, referrals, cold calling, email campaigns, and social media outreach.
• Meet and exceed monthly and annual sales targets.
• Conduct client meetings and presentations to showcase printing and branding solutions.
• Prepare quotations, proposals, and tender documents.
• Negotiate pricing and contracts with customers.
• Follow up on inquiries and convert prospects into customers.
• Maintain strong relationships with existing clients to encourage repeat business.
• Coordinate with production teams to ensure timely delivery of customer orders.
• Monitor competitor activities and market trends.

Marketing Responsibilities

• Develop and implement marketing campaigns to promote printing and branding services.
• Manage the company's social media platforms and online presence.
• Create and distribute promotional materials, brochures, and email newsletters.
• Organize exhibitions, trade shows, and promotional events.
• Conduct market research to identify customer needs and emerging opportunities.
• Assist in developing branding strategies for both the company and its clients.
• Track and analyze marketing campaign performance.
• Maintain and update customer databases and CRM systems.

Key Products and Services to Sell

• Digital printing
• Large-format printing
• Corporate branding
• Vehicle branding and wraps
• Signage and billboards
• Promotional merchandise
• Business cards, flyers, brochures, and banners
• Corporate gifts and branded apparel
• Event branding solutions

Required Qualifications

• Diploma or Degree in Marketing, Sales, Business Administration, Public Relations, or a related field.
• Experience in sales, marketing, printing, advertising, or branding industries is an advantage.
• Strong communication and negotiation skills.
• Proficiency in Microsoft Office and digital marketing tools.
• Valid driver's license (if client visits are required).

Key Skills

• Sales prospecting and lead generation
• Relationship management
• Negotiation and closing skills
• Marketing strategy execution
• Social media marketing
• Customer service
• Presentation skills
• Time management
• Problem-solving
• Team collaboration

Key Performance Indicators (KPIs)

• Monthly sales revenue achieved
• Number of new clients acquired
• Customer retention rate
• Number of quotations converted into sales
• Marketing campaign ROI
• Social media engagement and lead generation
• Client satisfaction ratings
• Average project turnaround time

Reporting Structure

• Reports to: Sales & Marketing Manager / General Manager
• Works closely with: Production Team, Graphic Designers, Customer Service Representatives, and Finance Department