Principal Duties and Responsibilities:

Identify and target potential member organizations, common-bond groups, and individual members in line with CareCoop’s membership growth strategy.

Promote CareCoop’s savings, shares, loan products, insurance-related offerings, and digital member services through well-planned marketing activities and campaigns.

Translate CareCoop’s strategic objectives into practical sales and marketing initiatives that grow membership, deepen product uptake, and strengthen brand visibility.

Develop and implement market-segment-specific campaigns to attract new members and increase awareness of CareCoop products and services.

Build and maintain strong relationships with members, partner organizations, and other stakeholders to enhance member retention and business growth.

Conduct market research, member satisfaction surveys, and competitor analysis to assess positioning, recommendations to Management.

identify opportunities, and make Coordinate communication and public relations activities, including brochures, newsletters, member education materials, presentations, and other promotional content.

Provide high-quality member service in line with CareCoop policy to strengthen relationships, enhance satisfaction, and support business development.

Maintain accurate records of sales activities, membership growth, campaign performance, and stakeholder engagements for management decision-making.

Support branch and operations teams in delivering a consistent and positive member experience across all CareCoop service channels.

Manage CareCoop’s branding and all external communication platforms to ensure consistent and professional representation of the organisation.