Job Purpose

The Marketing Manager will be responsible for developing and executing an integrated marketing strategy that supports business growth, enhances brand positioning, and drives lead generation.

This role requires a hybrid marketing professional with strong capabilities in B2B/B2G marketing, digital platforms, traditional marketing, and public relations, ensuring alignment between marketing initiatives and sales objectives.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement the annual marketing strategy aligned with organizational goals and revenue targets
• Work closely with management and business development teams to align marketing efforts with the sales pipeline
• Identify market opportunities and position the organization effectively within target sectors

2. Digital Marketing

• Lead and manage digital marketing initiatives, including:
• Website management and optimization
• SEO/SEM strategies
• Paid advertising (LinkedIn, Google Ads, etc.)
• Email marketing and marketing automation
• Monitor digital performance and optimize campaigns for lead generation and conversion

3. Traditional Marketing

• Develop and oversee production of marketing materials such as:
• Capability statements
• Case studies
• Company profiles and presentations
• Coordinate participation in industry events, exhibitions, and conferences
• Support branding initiatives to enhance market visibility

4. Public Relations & Communications

• Manage all public relations activities and act as the primary media liaison
• Develop press releases, articles, and corporate communications
• Drive executive thought leadership initiatives (speaking engagements, publications, awards)
• Manage brand reputation and handle crisis communication when required
• Ensure consistency in internal and external messaging

5. Sales Support & Lead Generation

• Design and execute campaigns that support the full sales cycle:
• Lead generation
• Lead nurturing
• Conversion support
• Collaborate closely with the sales team to ensure marketing efforts translate into revenue opportunities

6. Performance Measurement & Reporting

• Define and track key marketing KPIs, including:
• Lead generation and conversion rates
• Campaign performance
• Brand visibility and media coverage
• Provide regular performance reports and insights to management
• Use data and analytics to inform decision-making and improve marketing effectiveness

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
• Professional certifications in Digital Marketing or PR are an added advantage
• Minimum of 5–8 years’ relevant marketing experience, preferably in a B2B or B2G environment
• Experience in ICT, Fintech, or related sectors is an added advantage
• Proven experience managing both digital and traditional marketing functions

Key Skills & Competencies

• Strong strategic thinking and execution ability
• Proficiency in digital marketing tools and platforms
• Excellent communication and public relations skills
• Strong understanding of brand management and positioning
• Ability to analyze data and translate insights into action
• Strong stakeholder engagement and collaboration skills
• High level of creativity, initiative, and attention to detail

Key Performance Indicators (KPIs)

• Growth in qualified leads and conversion rates
• Effectiveness of marketing campaigns
• Brand visibility and market positioning
• Return on marketing investment (ROMI)
• Alignment between marketing and sales outcomes