The Head of Sales is responsible for developing and executing the company’s sales strategy to drive revenue growth, expand market share, leading a high performing sales team and achieving business targets. The role oversees the sales team, manages key client relationships, and ensures effective sales performance across all channels. 

Key Responsibilities 

• Develop and implement sales strategies aligned with the company’s business    objectives. 

• Lead, supervise, and motivate the sales team to achieve set targets. 

• Set sales targets, KPIs, and performance standards for the department. 

• Monitor daily, weekly, and monthly sales performance and provide regular reports to management. 

• Identify new business opportunities, market trends, and areas for growth. 

• Build and maintain strong relationships with key customers, partners, and stakeholders. 

• Oversee the preparation of sales forecasts, budgets, and pipeline reports. 

• Ensure effective territory management and market penetration strategies. 

• Collaborate with marketing and operations teams to support sales initiatives. 

• Review and improve sales processes, systems, and customer acquisition strategies. 

• Coach and develop sales staff through training, performance management, and mentorship. 

• Ensure compliance with company policies, regulatory requirements, and ethical sales practices. 

Key Performance Indicators (KPIs) 

• Achievement of sales targets 

• Revenue growth 

• Customer acquisition rate 

• Sales conversion rate 

• Market share growth 

• Sales team productivity 

• Retention of key accounts 

Qualifications & Experience 

• Bachelor’s Degree in Sales, Marketing, Business Administration, Economics, or related field. An MBA would be an added advantage 

• Professional qualification in Sales/Marketing is an added advantage. 

• Minimum of 5–8 years relevant sales experience, with at least 3 years in a senior leadership role. 

• Proven track record of achieving and exceeding sales targets. 

• Experience in team leadership and performance management. 

Skills & Competencies 

• Strong leadership and people management skills 

• Excellent negotiation and persuasion skills 

• Strategic thinking and commercial awareness 

• Strong analytical and reporting skills 

• Relationship management and networking ability 

• Decision-making and problem-solving skills 

• Excellent communication and presentation skills 

• Results-oriented and target-driven mindset